Peak

Branding

Client:

Peak

Year:

2024

Type:

Digital

,

Identity

Fusing minimalism with culinary innovation to elevate the dining experience.

Project Description

For Peak, my vision was to seamlessly merge contemporary art minimalism with culinary innovation, capturing the essence of being at the summit of flavor and creativity. The design is rooted in an elegant off-black and off-white palette, punctuated by a vibrant lavender accent that breathes life into every detail. By pairing bold, expansive fonts like Grapik Wide with the subtle, refined touch of Sometype Mono, and incorporating signature accents such as the "/" motif, we created a dynamic interplay between scale and sophistication. Layered textures and timeless black and white photography further enrich the visual narrative, embodying a brand that celebrates artistic innovation, community, and an elevated dining experience.

Credits

Design

Martick

Photography

Emily Andreeva