Terrapak

For this Off Grid campaign, my vision was to evoke a sense of unease and suspense, creating a world where every move feels monitored, yet irresistibly compelling. With minimalism at the core, we stripped away excess, leaving only the essentials: raw landscapes, dark, muted tones, and faint, cryptic text that felt like whispers from an unseen force. The imagery and subtle graphics play with the notion of being both free and trapped—exploring the thrill of pushing boundaries, while hinting at a darker truth: you’re always being watched. This tension between freedom and surveillance became the campaign's heartbeat, drawing viewers into a narrative where their every action is silently observed.

This campaign isn't just about adventure—it’s about the price of breaking free. The unsettling juxtaposition of the wild, untamed world and the cold, invisible eyes of technology beneath it creates an experience that feels both thrilling and foreboding. The Off Grid collection reflects this duality: rugged performance meets the quiet surveillance lurking just beneath the surface.