No Rivals

EYP Campaign

Client:

No Rivals

Year:

2024

Type:

Creative Direction

,

Campaign

At the summit, where earth and sky embrace, we find a view that belongs only to those who dare to climb.

Project Description

The Elevate Your Perspective campaign marked a significant milestone for No Rivals as the debut release for No Rivals Sports Club, the brand's newly launched non-collegiate apparel line.

Building on No Rivals' ethos of dedication and authenticity, the campaign unveiled a collection of minimalist hoodies, shirts, and hats designed for individuals who aspire to new heights and embrace the journey upward. At its core was the phrase, 'At the summit, where earth and sky embrace, we find a view that belongs only to those who dare to climb,' capturing the spirit of the collection.

As the first campaign for No Rivals Sports Club, Elevate Your Perspective set the tone for the future of this non-collegiate division, establishing a foundation for growth while staying true to the brand’s core mission of empowering its community through bold design and meaningful storytelling.

Credits

CD & Product Design

Martick

Photography

Malcolm Herod

Disposables

Cayli Clack

Models

Maya Koch / Misha Shang / Dylan Stiggers